This Privacy Notice explains how we collect, store, use and protect personal data about you when you access (the "Website") or otherwise provide your personal data to us including via our social media platforms. This website is owned by Earth Rhythm Private Limited. If you are using our Services or the Website, Earth Rhythm Pvt. Ltd. is the controller of your personal data.

This notice should also be read in conjunction with and shall form part of any Terms and Conditions on our Website.


When we refer to “Earth Rhythm”, or “we,” “us,” or “our,” in this Privacy Notice, we are talking about Earth Rhythm Pvt. Ltd., including its subsidiaries, affiliates and their respective parent and subsidiary companies.


The sections below outline what we use your information for, why we do it and what allows us to do so:


  • Contact information and personal identifiers, such as your name, address, email address, telephone number, and username or social media handle.
  • We’ll also record your IP address if you contact us by Website chat and your social media account information when you contact us through our social media channels.
  • Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.
  • Demographic information, such as your age, sex, and gender (some of which may be protected by applicable law).
  • Physical characteristics, such as your hair type and colour, skin type, and eye colour.
  • Commercial information, such as the products or services you have purchased, returned or considered, and your product preferences.
  • Payment information, such as your method of payment and payment card information (including payment card number, expiration date, delivery address and billing address).
  • Identity verification information, such as account and other authentication information (like passwords).
  • Online or network activity information, such as information regarding your interaction with our website, digital properties, and advertisements, information about your browsing and search history on our Website and log file information which includes, but may not be limited to, your browser type, webpages you visit, and other electronic network activity.
  • Audio and visual information, such as recordings of your voice when you call our customer service and when using our Virtual Consultation.
  • Health and medical information, such as skincare concerns, diagnoses, and history, (if you choose to volunteer this information during our Virtual Consultation process), however we do not keep a record of this information. We only retain your contact details and consultation topic.
  • Professional or employment-related information, such as information from your resume, employment history, education information, and professional licenses or certifications.
  • User Content, such as your communications with us and any other content you provide (including photographs and images, videos, reviews, articles, survey responses and comments).
  • Inferences drawn from or created based on any of the information identified above.

What we do

Why we do it


Deliver items to your address

Ensure that you receive the items you have paid for.

When you buy something from us you enter a contract of sale. We need your personal details to fulfil this contract.

Process your payment information

To ensure that the payment goes through and to be able to give you a refund in case of return.

We need this information to fulfil our sales contract with you.

Allow you to register an account with us

To save your preferences and make it easier for you to shop with us.

It’s important for us as a business to make your shopping experience as easy as possible.

Manage cookies on our website

We use cookies to improve the experience of visitors to our website, analyse site usage, and assist in our marketing efforts.

We ask for your consent to use cookies.

Respond to queries and complaints

We want to ensure that we give you the best possible service.

It is important to us as a business that you get the best experience.

Review your previous orders

To help us respond to queries and complaints.

It is important to us as a business that you get the best experience.

Receive accident and incident reports

To investigate accidents and incidents and keep a record of them.

It is important to us as a business that we do this.

Respond to Data Subject Rights Requests

Your data protection rights are important to us, and we want to help you execute them.

We have a legal obligation to do this.

Record your details when you contact us on social media

To help provide assistance in securing an item or service or when you are unhappy with our products/services

It is important for us as a business to do this.

Customer Consent Management

To ensure our records are up to date with your consent preferences.

It is important for us as a business to do this.

Email, Direct Mail and SMS Marketing

To inform our subscribers about Earth Rhythm, our promotions, and new services.

We get your consent to send you marketing information.

Analyse Website browsing behaviour and ad effectiveness, including on 3rd Party websites.

To show you more relevant ads and to measure how well our advertising campaigns are working.

It is important for us as a business to do this.

Run social media competitions

To raise brand awareness.

It is important to us as a business to raise our brand awareness.

Social media analysis

To improve the product recommendations, we give you and to help when you are unhappy with our products / services.

We ask for your consent to use your information for marketing and/or sentiment analysis.

Investigate complaints and handle legal and insurance claims

To resolve your complaint, ensure the same complaint doesn’t arise again, to provide legal advice and to protect ourselves against fraudulent claims.

We have a legal obligation to do this, and it is important to us as a business to do it.



We use your information for customer insight and marketing purposes. In some cases, we will purchase information from 3rd Parties, but this usually aggregated data and does not normally directly identify you. We will also keep a record of your social media account name and information you make available to us via your social media account settings when you connect your social media account to ours, by messaging us, liking, or following a page, tagging us in post or commenting on our posts.

Personalising your digital experience

Sometimes, we use your personal data such as your browsing history, username, and purchases to personalise our websites, online media and communications so they’re more relevant to you, giving you a better online experience. We do this through our use of Cookies and, where appropriate, information we have gathered about you from other interactions (e.g., products you buy or browse, or links that you have clicked on). For example, we may greet you by name, show search results that reflect things most likely to be of interest to you and show you content that’s more relevant to you and the things you have previously shown an interest in.

Personalisation, can I opt out and how do I do it?

Yes, but we believe it’ll result in your online experience being less personal and relevant to you. The content and search results you see will be generic rather than related to your interests. Personalising your online experience doesn’t affect the marketing options you have selected, it’s to offer you a service personalised to your needs. If you have an account, you can email the contact details given below with your request. If you’re not a registered customer, information held in our Cookies may be used to select content that we feel is more relevant for you. To prevent this, you can clear your cookies.

Where we process information on the basis that it is important for us as a business to do it, we will consider your interests also. We will weigh up our business interests with your interests to ensure they are balanced. You can contact us for further information on this.


We take great care to ensure the security of our websites and your personal information. To ensure that we keep your information secure we use technical security measures such as encryption, access controls, firewalls and logging, and organisational security controls such as security policies and procedures, awareness training for employees and 3rd party vendor assessments.

To take full advantage of all security features you should use an up-to-date browser. To further ensure your personal information is safe, please note, we will never ask a customer to confirm any debit or credit card details via email.


We’ll always conduct a full review of our suppliers’ processes and procedures including storage solutions for our data.

  • We may share your information internally on a need-to-know basis when required for our business to function.
  • We may share your information externally with our core service providers when required for our business to function. These include for example companies who help us provide our websites, pick and pack orders, make deliveries, print materials or provide customer support services.
  • In connection with a sale or business transaction. If we decide to sell, buy, merge, or otherwise reorganise our businesses in certain countries, this may involve us disclosing personal data to prospective or actual purchasers and their advisers, or receiving personal data from sellers and their advisers.
  • We may need to share personal data to protect ourselves against fraudulent claims and to manage insurance and legal claims.
  • We may need to share personal data to support our IT system providers to keep our systems secure. Each of the external companies we work with has been selected by us for their ability to provide what we need to our required specification, including their ability to handle sensitive data (like your personal information) securely and appropriately.
  • We may need to share personal data when we receive requests for information from government departments, the police and other enforcement agencies. If this happens, and there is a proper legal basis for providing your personal information, we will provide it to the organisation asking for it.
  • We may share your information with other partners when we have your consent to do so.


Our products and services may be provided using resources and servers located in various countries around the world. It is possible that your personal data may be transferred across international borders that do not have laws providing specific protection for personal data or that have different legal rules on data protection. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal data. We use standard contractual clauses and binding corporate rules and we require the use of appropriate technical and organisational information security measures. As your data is stored safely and securely both inside and outside of the country, we cannot offer alternative storage solution if you wish to object to having your data stored outside of India. To do this, you’ll need to close your account with Earth Rhythm.


Your personal information may be processed with automated methods to understand whether you have been shopping recently or not, and which products you purchase or which you might be interested in hearing about in future. This data may include things like your age, gender and purchasing history or preferences. When your Personal Data is processed in this way it is used in summarised (by which we mean anonymised and aggregated) business reports, or to tailor news, offers and promotions we feel you will find most relevant.


Earth Rhythm’s products and services are not intended for use by children. If you are under the age of majority in your place of residence, you may use Earth Rhythm products and services only with the consent of or under the supervision of your parent or legal guardian. We may ask a User to verify its date of birth before collecting any personal information from them. If you believe we may have collected any information from a child under age 13, please Contact us.


  • We keep personal data for a variety of purposes and for a variety of time periods. The general guidelines for how long we keep personal data are based on what is necessary and proportionate in our business, taking into consideration how and why we collected it and with reference to legal obligations that apply to our business.
  • Where there is no legally defined period for keeping data, we will keep your information for a period based on relevant industry standards.
  • Where there is no relevant industry standard, we will use a time limit that allows us to serve you as customers but also ensures we don’t keep your personal information for longer than we need to.
  • In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for regulatory or statistical purposes in which case we may use this information indefinitely without further notice to you.


  • You can ask us about how we collect, share, and use your personal information.
  • You can ask us to update and correct your personal details.
  • You can request that we restrict processing of your personal data in certain circumstances.
  • You can object to processing that is carried out where we have decided that it is important for us as a business (legitimate interests).
  • In certain circumstances, you may ask us to delete your personal information.
  • You have a right to move your information (your right to Portability). Where you have provided information in a structured, commonly used and machine-readable format we can share a digital copy of your information directly with you or another organisation.
  • You can object to any automated decision making, including profiling, where the decision has a legal or significant impact on you.
  • You have a right to request access to your personal information.
  • You can change your mind wherever you give us your consent and withdraw that consent, such as for direct marketing. You can exercise any of these rights by contacting us in writing by email or post using the details outlined below. When you contact us to ask about your information, we may ask you to identify yourself. This is to help protect your information.

Our email is:

Our address is: Plot No.834, Udyog Vihar, Phase-5, Gurugram, Haryana – 122022, India.

To (i) be removed from our direct mail marketing list at any time; or (ii) update your communication preferences, please contact our Customer Service team.


We do not sell your personal information for monetary consideration. However, some law may characterise our sharing of personal information with companies that provide services to us, such as companies that help us to market or advertise our products and services to you, as "sales”. We may “sell” or may have “sold” the following categories of personal information for valuable consideration to the third parties listed below:


We may offer you various financial incentives such as discounts and special offers when you provide us with contact information and identifiers such as your name and email address. When you sign-up for our loyalty or professional programs, email list or other discounts and special offers, you opt-in to a financial incentive. You may withdraw from a financial incentive at any time by opting out from our emails or closing your loyalty or professional member account.


From time to time, we may provide links to other sites. This privacy Notice only covers our website and any website that we own and control. It does not cover links to other sites nor information collected by parties that own and control those sites or their use of cookies when you visit another site. This notice does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any Website or service to which our services link. The inclusion of a link on our services sites does not imply endorsement of the linked site or service by us or by our affiliates. In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organisations, such as Facebook, Apple, Google, Microsoft, RIM, or any other application developer, application provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any personal data you disclose to other organisations through or in connection with the applications or our social media pages.


We use third-party advertising companies to place advertisements regarding goods and services that may be of interest to you when you access and use our services and other Websites or online services. You may receive advertisements based on information relating to your access to and use of our services and other Websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognise a unique cookie on your browser (including using pixel tags). They also use these technologies, along with information they collect about your online use, to recognise you across the devices you use, such as a mobile phone and a laptop.


The LAST UPDATED text at the top of this privacy notice indicates when it was last revised. Earth Rhythm may change this notice at any time with or without notice. Any changes will become effective when we post the revised privacy notice on this site’s home page. We recommend that you re-visit this notice from time to time to learn of any such changes.